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Why Email Marketing

Reasons of using Email Marketing
>> Customer targeting and tracking capability.
>> Lowest cost per unit compared to any advertising medium. Email generates 14% more revenue than direct mail, without creating any of the fixed costs, such as printing and postage.
>> Creates ongoing awareness of your brand and offerings; can establish you as a thought leader in your field/industry.
>> Higher Return on Investment: Email is also more cost-effective than telemarketing. It generates more revenue than telemarketing.
>> Ultimate flexibility: easily change content, template, change, test and so on without having to bear the costs of re-print or re-ship.
>> Saves time: Putting together a traditional direct mail campaign can take weeks. An email campaign? Only a matter of days or even hours.
>> Quick Response: Recipients can respond immediately meaning immediate impact on sales.

Why Email Marketing So why is email marketing important to your business? Put simply, today's consumer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they'll appreciate the personalized and relevant information you're sending them. It's about building customer loyalty and the Internet makes it easier than ever.

Through email marketing, you can keep in touch with your customers, thank them for their business, provide special discounts for them, and of course, encourage repeat purchases as well as offer complementary products and services.

Besides the expense of traditional methods like telemarketing, can you really afford the anger of potential customers who just can’t handle one more sales caller and decide not to buy even though they may have been thinking about it? Wouldn’t you rather send a periodic newsletter to those who asked to be on your mailing list? It’s a click of a button to reach a multitude and you will be giving them information that is useful, something they asked for. So what if they don’t buy from you today? You’ll have their mindshare because they have grown to trust you. They are more than likely to recommend you to someone who is closer to buying than they are and once they are in their buying position, be sure they will buy from you.

Email marketing is an important and a complimenting element in your overall marketing strategy and surely in your Internet Marketing strategy or your Search Engine Marketing one.


 
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