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Why Email Marketing
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Customer
targeting and tracking capability. |
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Lowest
cost per unit
compared to any advertising medium. Email generates 14% more revenue
than direct mail, without creating any of the fixed costs, such as
printing and postage. |
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Creates
ongoing
awareness of your brand and offerings; can establish you
as a thought leader in your field/industry. |
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Higher
Return on Investment: Email is also more cost-effective
than telemarketing. It generates more revenue than
telemarketing. |
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Ultimate
flexibility: easily change content, template, change, test
and so on without having to bear the costs of re-print or re-ship. |
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Saves time:
Putting together a traditional direct mail campaign can
take weeks. An email campaign? Only a matter of days or even hours. |
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Quick
Response: Recipients can respond immediately meaning
immediate impact on sales. |
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So
why is email marketing important to your business? Put simply, today's
consumer has a long list of buying options and a very short memory.
Staying in regular contact with your customers is one of the best ways
to remind them that you still exist and appreciate their business.
Regular newsletters, promotions and announcements will keep your
business fresh in their minds, and they'll appreciate the personalized
and relevant information you're sending them. It's about building
customer loyalty and the Internet makes it easier than ever.
Through
email marketing, you can keep in touch with your customers, thank them
for their business, provide special discounts for them, and of course,
encourage repeat purchases as well as offer complementary products and
services.
Besides the expense of traditional methods like
telemarketing, can you really afford the anger of potential customers
who just can’t handle one more sales caller and decide not to buy even
though they may have been thinking about it? Wouldn’t you rather send a
periodic newsletter to those who asked to be on your mailing list? It’s
a click of a button to reach a multitude and you will be giving them
information that is useful, something they asked for. So what if they
don’t buy from you today? You’ll have their mindshare because they have
grown to trust you. They are more than likely to recommend you to
someone who is closer to buying than they are and once they are in
their buying position, be sure they will buy from you.
Email
marketing is an important and a complimenting element in your overall
marketing strategy and surely in your Internet Marketing strategy or
your Search Engine Marketing one. |
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